You’ve probably seen or at least heard of, Nancy Meyer’s latest film The Intern. The storyline of the film is a 70-something man attempting to reenter the workforce. When the retired widower has difficulty finding employment, he opts for a senior internship at a digital fashion startup.
Quite often we have seen our friends or families not making into the workforce again after several years at home.
Inspired, Kaplan and WKC’s CEO, Gwen Wunderlich, started The Enternship. The four-week program expects to help ladies more than 40 return the workforce by teaching them practical p.r. and digital communications skills.
What is enternship?
Kaplan says it is a program to help women over 40 who have either been bought out of their companies or are looking to change careers and break back into the workforce.
Wunderlich says that the inspiration for this program came from watching friends and family members get passed over for their younger counterparts or denied jobs because they have “too much” experience. Ageism hurts, and these women feel like, “Am I worthless at 54? Am I over the hill at 52? Why will no one hire me?”
Essentially the enterns learn the ins and outs of the public relation. They teach women how to create p.r. campaigns, write pitches and press releases, how to pitch media. There is also hands-on experience, like helping to run a party at one of our celebrity client’s house in the Hamptons. Working events helps them grow their network, which, as we all know, is what p.r. is about.
The goal of the enternship is to help women to get back on their feet, to empower women to get back in the workforce, and also to create a movement — an understanding of the value of women.
And when asked why only women, Wunderlich says “It’s estimated that there are upwards of 3 million women with advanced college degrees trying to reenter the American workforce. It was clear this was who we needed.
If you are looking for an internship, click here to get started.